Principal - Tom Behrens
• More than 15 years in regional and national market development in the high tech industry
• 7 years as a management consultant with clients ranging from small private companies to Fortune 100 firms
• Small business owner and entrepreneur

Career accomplishments include:
• Directed and managed corporate transformation from software consulting to product development sales
• Established go-to-market strategy and channel training programs for a national software distributor incorporating a collaborative and consultative selling model
• Started up a high technology equipment rental company
• Directed regional sales for a high tech startup to $1.6 million within two years
• Directed strategy, design, authoring, and implemention of a comprehensive ROI sales tool for a Global 50 company.
• Google Analytics Individual Certification
• Inbound Marketing Certified Professional.

Tom has held various positions as a senior sales and marketing executive in the development and expansion of regional and national markets. He understands the strategic role that the customer plays in the success of the organization and the importance of the channel in getting to the bottom of the food chain.

His extensive experience in vertical high tech consumer and commercial industries ranges from start-ups to Global 500 companies. He has developed marketing strategies and sales tactics based upon a solid background for identifying and solving problems.

EXPERIENCE (over 20 years): Regional and national market development, sales management, project management, profit maximization, market analysis, ROI and TCO analysis, cost estimation, strategic planning, new business development, merchandising, problem solving, messaging consistency.

INDUSTRIES: Consumer and commercial high tech products, data storage, ERP software, commercial lighting, commercial services, government subcontractors (DOD, NASA), retail, and professional entertainment technical support.