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ABOUT TOM
Principal - Tom Behrens
• More than 15 years in regional and national market
development in the high tech industry
• 7
years as a management consultant with clients ranging from
small private companies to Fortune 100 firms
• Small business owner and entrepreneur
Career accomplishments include:
• Directed and managed corporate transformation from
software consulting to product development sales
• Established
go-to-market strategy and channel training programs for
a national software distributor incorporating a collaborative
and consultative selling model
• Started up a high technology equipment rental company
• Directed regional sales for a high tech startup to
$1.6 million within two years
• Directed strategy, design, authoring, and implemention
of a comprehensive ROI sales tool for a Global 50 company.
• Google Analytics Individual Certification
• Inbound Marketing Certified Professional.
Tom has
held various positions as a senior sales and marketing executive
in the development and expansion of regional and national
markets. He understands the strategic role that the customer
plays in the success of the organization and the importance
of the channel in getting to the bottom of the food chain.
His extensive experience in vertical
high tech consumer and commercial industries ranges from
start-ups to Global 500 companies. He has developed marketing
strategies and sales tactics based upon a solid background
for identifying and solving problems.
EXPERIENCE (over 20 years): Regional and national market
development, sales management, project management, profit
maximization, market analysis, ROI and TCO analysis, cost
estimation, strategic planning, new business development,
merchandising, problem solving, messaging consistency.
INDUSTRIES: Consumer and commercial high tech products,
data storage, ERP software, commercial lighting, commercial
services, government subcontractors (DOD, NASA), retail,
and professional entertainment technical support.
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